Today, Xero announced a new partnership with Constant Contact. What does that mean? Using a feature called “Smart Lists”, Xero users now have the ability to directly connect to Constant Contact. Here is a video that explains Smart Lists.

With Xero’s online accounting software in the cloud and Constant Contact’s marketing know-how — your valued customer data now becomes a powerful marketing tool. Start with your existing customer sales information and resource Xero’s Smart Lists feature to assemble a tailored contact list using a variety of filters. For example, use Smart Lists to compile a list specific to seasonal sales, geographic location, items purchased, price range or other variable. And now that Constant Contact is integrated with Xero, you simply take your Smart List to create and launch targeted email marketing campaigns, announcements and promotions. Xero and Constant Contact put you in control of your marketing efforts — and offer an easy, seamless and smart way to reach key audiences and grow your business.

Check out this video to learn how combining Constant Contact’s marketing know-how and Xero’s sale and accounting data will let you target key audience and grow your business.

Source: Xero’s Vimeo Channel and